our philosophy

At the end of the day, what ever your business may be, it is all about people. Human beings are the decision makers and consumers of products and services (whether you are running a spa for pets or selling office stationary).

Rooting ourselves in the importance of audience understanding, we adapt and apply a design thinking method to everything we do. This means taking a human-centric approach to seeking creative solutions, grounded in curiosity and empathy with your audience.

With this emphasis, through ideation, creation and testing, we design and implement evolving solutions that will connect, convert, maximise your return and accelerate your business success or ultimate objectives. We are committed to the success of our clients, working with you in a bespoke capacity, whatever your goals may be.

our philosophy

Human beings are the ultimate consumer with the purchasing power of every product or service in the world. What ever your business, at the end of the day it is all about people.

Rooting ourselves in this understanding, we adapt and apply a design thinking method to everything we do. This means taking a human-centric approach to seeking creative solutions grounded in curiosity and empathy with your audience.

With an emphasis on audience understanding, through ideation, creation and testing, we design and implement evolving solutions that will connect, convert, maximise your return and accelerate your business success or ultimate objectives. We are committed to the success of our clients, working with you in a bespoke capacity, what ever your goals may be.

We design and implement evolving digital strategies, content and graphical solutions rooted in audience understanding.

The Creative's Network

The Creative's Network unlocks endless possibilities for your business's content. With our team of highly skilled creatives based in the U.K and Switzerland, we not only have your design and marketing strategy in hand, but also everything in between when it comes to content creation.


Typically an intimidating, complex and large investment for marketing teams and businesses, the Epical Design Creative's Network means that what ever your content creation needs may be, we have you covered.‍


Like a Swiss-army knife, Epical Design sits comfortably in your pocket with all the tools ready to go to elevate your business through content creation.‍

Our Story And Founder

Sophie Mills Photo

Sophie Mills

Director of Marketing and Design

As digital marketing evolved over the recent decade, the need for digital content and design within the marketing function grew with it. A specialist qualified in both design and marketing, Sophie continually found herself working within marketing teams whilst taking on the role of in-house design team!


For over 10 years, Sophie's involvement in the design and marketing world has stemmed from a passion for creativity, connection and curiosity that pushes her forward to seek solutions and push boundaries.

"I threw my cards into the air to see where they would land "


In 2021, Sophie left full-time employment at a global legacy organisation in the U.K. and moved to Switzerland, seeking adventures and new opportunities that she could not yet imagine beyond the English Channel.‍


In her suitcase she brought with her a desire to help businesses evolve from using their digital presence as a check box exercise and an activity they are struggling to capitalise on within their wider sales strategies, and to create a space where design and marketing could meet and work together.

Sophie Mills Photo

Sophie Mills

Director of Marketing and Design


The relationship between the marketing and design functions of a business can struggle to align, particularly when using multiple external agencies. Sophie started Epical Design to offer specialist end-to-end solutions for both design and digital marketing strategy. This means content production, design and marketing strategy can be aligned and executed by a team that knows your business, objectives and audience intimately.


Work and screen time aside, Sophie is passionate about nutrition and loves cooking good food. She can often be found playing the guitar, practising her French, partaking in water sports on Lac Leman, or standing excitedly in the front of a driverless Lausanne metro train (it's like being on a rollercoaster!).

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