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The amount of investment vs the compounded power a social presence offers, makes social media one of the most cost effective forms of marketing available. Further to this, social ad campaigns offer a unique amount of controls to the owner and audience targeting capabilities, they can be managed on a pay by performance basis and are overall generally lower to run for the reach and effectiveness you gain in comparison with more traditional advertising methods.
Enabling you to influence multiple stages of your buyers journey, it is one of the benefits of strategically extended reach and optimised original content on social media that stimulates more leads and website traffic. Whilst your potential customer is likely to be researching you online prior to purchase, your strong presence nurtures many things, including trust, and instils more confidence in your business.
56.8% of the entire world population uses social media today. A social media strategy opens the door to huge potential reach for your business, extending your offering beyond the limitations of more traditional marketing methods.
Social media and social ad campaigns provide us with data and analytics which can be broken down to gain new insights about a target audience and even realise new ones.
In contrast with the 'one size fits all' style of traditional advertising, online display ads or even email advertising, you can get incredibly granular about who you are targeting your social advertising campaigns to and who will see it.
Social media marketing is heavily data-driven and the amount of value generated by your investment in social media can be quantified via various metrics depending entirely on your objectives.
Simply being active on social media is no longer considered ahead of the curve. In many instances, social media strategy and even paid ads have become a pre-requisite. Competitive advantages can be found in the opportunity to platform your expertise and build authority, differentiating your business via original content, monitoring conversations surrounding your own business and your competitors, and gaining a deeper understanding of your own audience.
Growing social media presence purely organically can be a long-term process. Supplementing organic activity with paid ads amplifies your reach and serves as rocket fuel for growth.
Brand is how people perceive your product/service or business and it exists even when you are not actively managing it. Social media provides a means to develop your brand and increase awareness through extended reach, repeated exposure and giving opportunities for your customers to recognise you. Enhancing communication and enabling your target audience to connect directly with your brand will nurture more intimate relationships, engaged audiences and customer retention/loyalty.
Social ads specifically will ensure eyes on your content, increasing your market visibility and brand awareness considerably. Social media advertising is a powerful tool to get your target audience familiar with your brand and offering.
